People massage, inhale, heat compress, soak, steam，Make the aromatic essential oil (also known as plant essential oil) quickly integrate into the human blood and lymph，Can speed up the body's metabolism，Promotes regeneration of living cells，Enhance immunity，Then regulate the human nervous system, circulatory system, endocrine system, muscle tissue, digestive system and excretory system。Commonly used aromatherapy oil bath, massage, coupled with soft music, nose smell fresh sweet flowers, into the bone marrow, floating fragrance, so that you have charming and romantic temperament。Aromatherapy can be divided into solid aromatherapy, liquid aromatherapy, non-fire aromatherapy, aromatherapy candle and so on。Aromatherapy can be divided into solid aromatherapy, liquid aromatherapy, non-fire aromatherapy, aromatherapy candle and so on。Aromatherapy industry chain upstream for flavor suppliers and glass packaging suppliers, midstream for aromatherapy manufacturers, downstream for the consumer end。
Aromatherapy care is favored by women who love beauty。It can be soothing, relaxing and decompressing。Pure plant essential oil contains many phenol polyessence, can stimulate the body's autonomic nerve, so that the endocrine system is stable, natural refreshing, vitality increased。Aromatherapy is an alternative dressing art。The higher state of aromatherapy is the unity of Body, Mind and Spirit。Aromatherapy essential oils are mostly extracted from the fruits, flowers, leaves, roots or seeds of plants, and have antibacterial, bactericidal, detoxification and other effects. Heating them for about half an hour can reduce the number of bacteria in the air。
Analysis of the overall development of aromatherapy industry
Shanghai Department Store learned that although incense originated in France, with the general enhancement of human health awareness, incense has been popular all over the country, especially in Southeast Asia, the development is more rapid。Such as Malaysia, Singapore, Thailand, Indonesia, Hong Kong, Taiwan, Macau, the Philippines, South Korea and Japan, some incense industry giants have begun to land in China from France across the ocean, will fully launch China's incense market。
Aromatherapy market scale continues to expand, of which the Asian market growth rate is faster, and the growth rate of the Chinese market is the first in Asia。With the development of domestic economy and consumers' pursuit of quality of life, aromatherapy products have gradually become a necessity in daily life。From the perspective of consumer demand, the use of aromatherapy products is more and more extensive, not only limited to the traditional indoor aromatherapy, but also expanded to the field of automotive aromatherapy, outdoor aromatherapy and so on。Consumers for the quality and personalized demand for aromatherapy products is also getting higher and higher, for different occasions, different people's needs, aromatherapy products are also constantly innovating and upgrading。
Data show that from 2019 to 2021, the market penetration rate of China's aromatherapy industry has continued to grow, and by the end of 2021, the market penetration rate of the industry has gradually increased, and the market size of China's aromatherapy industry has also increased to 122.7亿元。Aromatherapy downstream sales channels are divided into online and offline, currently dominated by offline store sales, accounting for 68%, and online sales account for 32%。Aromatherapy offline sales stores can be divided into aromatherapy collection stores, aromatherapy specialty stores and aromatherapy pop-up stores。Among them, aroma collection stores are the main choice to open aroma offline sales stores, accounting for 53%。
Data show that in 2019, the number of newly registered aromatherapy enterprises in China exceeded 300, and in 2020, the number of newly registered aromatherapy enterprises in China was 277。In 2019, the total number of aromatherapy enterprises in China was 660, an increase of 28 compared with the previous year.7%;In 2020, the total number of aromatherapy enterprises in China is 847, an increase of 28 compared with the previous year.3%。In 2021, the total number of aromatherapy enterprises in China is 1021, an increase of 20 compared with the previous year.5%。According to the current number of enterprises and enterprise personnel in China's aromatherapy industry, it is estimated that by the end of 2021, the scale of personnel in China's aromatherapy industry will reach 200,000, of which the number of production personnel accounts for a relatively high proportion, accounting for 66%。
According to the relevant survey of China's aromatherapy industry enterprises, the total asset scale of the industry has continued to grow in the past three years, and by the end of 2021, the total asset scale of the industry has reached 171.2 billion yuan。From 2019 to 2021, the market penetration rate of China's aromatherapy industry has continued to grow, and by the end of 2021, the market penetration rate of the industry has gradually increased, and the market size of China's aromatherapy industry has also increased to 122.7亿元。
The aromatherapy market is also facing some challenges。First of all, the market competition is fierce, the competition between brands is becoming more and more fierce, and the price war and marketing war are escalating。Secondly, consumers have insufficient understanding of professional knowledge and use skills of aromatherapy products, and there is a certain blindness in the choice and use of products, which is easy to produce consumer disputes。In addition, because the production and sales of aromatherapy products need to involve multiple links, such as raw material procurement, production and processing, transportation and logistics, there are also certain risks and uncertainties。
Aromatherapy industry future development prospects forecast
Shanghai Department Store understands that in order to meet the diversified needs of consumers, aroma brands and products continue to innovate, not only in fragrance breakthroughs, but also in product form, packaging design and other aspects of innovation, which helps to promote the development of the aroma market。As the aromatherapy cultures of different countries begin to blend with each other, this brings new opportunities for the aromatherapy market。For example, the western culture of aromatherapy essential oils and the eastern culture of incense can learn from each other to provide consumers with more choices。With the improvement of quality of life, more and more consumers begin to pursue natural, healthy and comfortable fragrance experience, which provides a broad space for the development of the aromatherapy market。
The above is the aroma industry related information brought by the small edition of Shanghai Department Store. If you are interested, you can come to the exhibition site to learn more about the industry information。
Source: China Research Network
